Archive for June 9th, 2009

Ever heard of the Ing Direct Café?

Move over Starbucks, the financial-savvy place to have a cup of coffee is the Ing Direct Café. If you think I’m joking I am not. I am an Ing Direct member and I never have heard about the cafes but it is true. Apparently in 2001, Ing Direct started cafes in 6 cities (LA, NY, Philly, Chicago, St. Paul, and Wilmington). In fact, there is even one that opened in 2008 in Honolulu, Hawaii. The purpose of the cafe is to have a physical place to go to bank and talk about how to “Save you money” (how the website puts it). They really did a great job to not make it feel like a normal bank. You can get a latte, surf the internet, and even listen to financial seminar. The prices of the drinks are more affordable than Starbucks as well but the coffee quality does not suffer with the lower price. The locations seem fun, warm and inviting. I checked around some reviews online and most are extremely complementary. My local bank has a really bad cup of coffee and I try to avoid going inside whenever possible but if I had an Ing Direct Café, I would probably switch from Starbucks to Ing Direct Cafe. Also to try to get the word out, they have a coupon for a free cup of coffee for your first visit. If you have one in your city, please check it out and let me know what you think!

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